AI Conversational Chatbot
01
November

Why it is a must integrating an AI conversational Chatbot with Your Business Website in 2019?

The chatbot frenzy dates back to the year 2016 when Facebook announced a developer-friendly platform that can be used to build and incorporate chatbots in the Facebook messenger. Soon enough, the chatbotswere promulgated as the future of the AI-driven revolution for advanced conversational techniques. Basically, Chatbots are language-coded text interfaces, which have been specifically designed by making use of rules that embolden a streamlined, linear-driven and canned interaction. For example, a user can opt to have a normal conversation with a chatbot in a natural language in order to retrieve the information of their choice, instead of going through the mundane task of clicking a menu of multiple options in a website.

Apparently, you might be thinking whether it is beneficial to implement these AI infused Conversational chatbots into your business website or not. The answer to it is the fact that more than the advantages it has to offer, it's a matter of advanced functionality and customer satisfaction that comes into picture when you incorporate AI chatbots in your website.

The following are the conventional advantages of the presence of an AI Conversational chatbot in your website:

  • Building up of a refined and enhanced customer interaction that leads to building up of trust with the end-user.
  • The ability to provide a superior user experience
  • The leverage to provide a Cross-platform integration
  • A considerable increase in the user's attention.

As you read further, we will be taking you through the various aspects of AI integrated conversational chatbots in the traditional communicational platforms.

1. Chatbots for website

When you have a highly efficient chatbot integrated into your website, you take the efficiency and performance of your website to a whole new level. Let's see how much salutary it implements these chatbots to your websites :

Moving in parallel with the advanced trend: A recent research study reveals that on an average, 92% of the customers prefer to interact with the businesses through chat. The reason being the fact that it's way simpler, easier and faster to use. And this is the winning point for the businesses where they have an open opportunity in front of them to reach out to their customers through Chatbots by staying well within the advancements in trend and technology.

An ameliorated Customer Service: Customer service doesn't include only the support that is being provided after the sale or purchase of goods and services by a customer. It also encompasses the following aspects :

  • Extensive Customer Assistance: Providing an extended support to the online shoppers while shopping. This includes clarifying their queries related to all the issues faced by them while shopping.
  • Round the clock customer support: Chatbots can be programmed in such a way that it can provide automated answers to the frequently asked queries ( repetitive questions) immediately, no matter whatever the time is. These chatbots will be available 24/7 to assist the customers
  • A Prescient Customer Interaction: The chatbots give your website the leverage to initiate conversation with each and every customer who visits your website regarding any kind of issue that they face at any time of the day. This eliminates the "passive customer interaction" thereby making your website sound more pro-active and interested in the customer.

Procuring insights by active monitoring of the Consumer Data: As we know that chatbots are highly efficient tools for your website to interact with the customers, it can also be used to collect feedbacks using simple questions. And through these feedbacks, With the feedback they collect through simple questions, you will be able to make enhancements in your products and services along with optimization of various parts of the website that are slow performing. These Chatbotscan be also utilized to track the customer's buying patterns and purchasing behavior by monitoring their data.

Outdistanced Lead Generation It's not a big surprise that the chatbots can be specifically programmed to deliver personalized messages that can facilely assist the customers through the conventional buyer's journey. You can make your chatbots persuade and motivate the customers to buy a product, thereby generating a potential lead for you. The persuasion would be done by the Chatbots by taking care of the fact that the flow is on the right path so that the conversion rates always show up on the positive side of the transaction chart.

Lastly, the incorporation of these Chatbots in your website can bring down the customer acquisition costs as the accessibility to these chatbots are extremely high with the lowest wait time for the interaction to start.

2. Chatbot for facebook messenger

A Facebook Messenger bot is a highly interactive chatbot that is implanted into the Facebook Messenger that is used to make conversations with the some of the 2.5 billion Facebook messenger users. If you're an active Facebook user, the chances are high that you would already be having a Facebook Messenger strategy in place. But the practical implementation of this brings us to two main questions:

How can the Chatbots in Facebook Messengers be made useful for your business?
Basically, you get the following advantages of using a Facebook messenger bot in your business :

  • Since the facebook messenger is the third most-used mobile application in the world, the entry for you and your target audience becomes extremely effortless. According to a recent survey, customers exchange near about 3 million messages with various businesses on the Facebook Messenger app every month. These numbers are way too high when compared with the existing mobile apps, where almost 71% of users tend to uninstall an app within 60 to 90 days owing to various reasons.
  • The use of messenger bots is relatively cost-effective, unlike the sky-high costs that are involved in building a mobile app.

How will your business be able to sell using the messenger chatbots?
The practical application of messenger bots for selling your products and services are methodical because these bots take your business to a different vantage point because of the following qualities:

  • Direct reach to the audience: According to the latest statistical data collected from an app survey, people are 4.2 times more likely to open and read a message that comes in through the Facebook Messenger, than any other normal marketing text message or email.
  • Cost cutting on Customer care expenditures: When it comes to customer care, all that the Customers expect is around the clock availability. And since this is the advantage that you get with the automated messenger bots, you can cut down a considerable amount of operational cost that's put up for customer care and support. You will be able to invest that in other areas of your business.
  • Active lead identification: A messenger bot can be engineered to identify a customer's needs through basic questions like their preference, budget etc. Once this information is obtained, these potential customers will be directed to the human sales team, thereby generating high-quality leads.

In short, these facebook messenger chatbots have the innate ability to reach out to each and every customer personally, offering them the pertinent content of their choice at the right time.

3. Chatbot for Alexa

Amazon's Alexa makes use of bots that run on both text and voice. An intricate combination of AWS services and JavaScriptsare used to construct a highly interactive experience for the visitors of the Website that makes use of Alexa bot.

And the applicable advantages of the Alexa bot? Well, the practical application of Alexa is precisely vast but given below are the key advantages of the same:

  • Instant customer service: Alexa bots helps convert the Helpdesk functionality into an instant Zero-Waiting Time customer service. On an average, almost 50% of the websites lose out on their customers because of the waiting time it takes to provide an active customer support.
  • Personal experience delivery: Personalization can be considered as a high on demand catalyst which holds the potential to effectively convert an existing customer into a returning customer and a prospect into a guaranteed customer. Alexa bot's conversational AI chatbotsare programmed in such a way that they give the customers an impression of conversing with a live human being instead of a robot. And this is where the personalization factor plays its part.
  • Elevated customer service level: Alexa bots are equipped with Natural Language Processing (NLP) functionality that has the ability to decode and process the natural language from customers. This decoding is performed at the various functional level such as semantics, syntax, and discourse coupled with the speech to understand the customer intention. Hence, it takes a farther plunge into the human psychology to function at its optimum so as to deliver the highest level of customer service.
  • Enhanced user engagement: User engagement is a crucial factor in keeping the customers on the interactive mode with the bot as well as increase the chances for a conversion. And Alexa bots have specialized AI codes to perform this task effortlessly.
  • Payment and checkout assistance: The complications that are involved with the checkout process often leads to the customers abandoning the shopping cart. And most of the time, it's not a complex checkout process, but the un-attended and un-resolved customer queries that lead to this situation. The Alexa bot eliminates such a stage by always providing a payment and checkout assistance to the customers whenever they seek for it.

4. Chatbots for google assistant

The world is changing every minute by the upward rise of the usage and implementation of Artificial Intelligence at every step. And to cope up with the advancements in technology, Google has announced the implication of Google Assistant technology to expand into a more diverse category of products. It is currently available on various voice-activated headphones and speakers along with the default smartphones to which it was catering its services.

And the use of these google assistant bots is as simple as any other voice or chatbots. It has now become a common practice for the customers to directly ask the google assistant various queries such as :

  • How far is the nearest Gas station?
  • What is the current weather outside?
  • Which restaurant in this area do you recommend for having Chinese dishes?
  • What are the current Black Friday offers on electronics?

How well does a google chatbot fit into the business perspective?

  • Not everybody's cup of tea: Making use of the chatbots like google assistant in running a business takes a lot of tweaks and enhancements. But once implemented, it is going to change the overall game for your business. It is capable of doing almost everything that is done by a manual workforce.
  • A cross-platform implementation: The versatility and flexibility of the google bots make them fit into almost any platform, thereby making them an instrument of universal usage.
  • Cost efficiency: the setup costs incurred for a google chat bot are relatively low. Also, The time consumed is less. And once it is set up and programmed properly, it can be put into use whenever required without having the need to change anything in specific.

On the contrary, almost the majority of the consumers are relying on the bot technology in today's age. And google assistant bot is one such AI voice and chatbot that tops the list of customer preferences for Bit interactions.

5. Chatbots for business phones

Your corporate image also relies upon the quality of customer service that you are providing to your customers. It's highly unlikely for an unsatisfied customer to use your products and services for the second time, which is why you should be concentrating more on grabbing every opportunity that comes your way in order to deliver a great customer experience.

And one of the most effective ways to achieve this feat is by automating your business phones with AI chatbots.

In today's world of cut-throat competition, most of the businesses are opting for AI chatbots to be implemented into their customer service strategy. And when you start implementing the AI chatbot technology into your business phones, you get the following advantages:

  • Rapid answers: Since the Chatbots are not humans, there is no need for them to sleep, go on short coffee breaks or take a power nap. They can immediately attend the customer queries at any time. So, the automated machines are available 24/7 to direct the customers towards the right channel that will take them to the apt resolution point.
  • Reduced groundwork: The AI chatbots in the business phones have the innate ability to handle an excessive amount of high volumes, unlike the manual workforce who has a limited capacity to churn the numbers. Besides, these AI bots do not consume much time like the humans while directing the customers to the right options.
  • Quality output: Business phones with AI chatbots tend to commit less number of errors while attending the customer queries. The reason being the accurate and automated answers provided by these bots using the cognitive programming that these bots are built upon.

Business phones with AI Chatbots are specifically effective in the fields that require the involvement of predict questions and the relevant script answers.

Conclusion

There are numerous benefits of integrating an AI conversational chatbot to your website. The overall business will be able to save a bulk of their operational costs owing to these AI chatbots that work 24/7 without any breaks. And with the latest advancements such as Machine Learning and NLP, the performance output of these bots see an increase in the percentage, thereby widening their scope and usage in various fields.

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