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E-commerce platform Shein is making a hushed comeback in India, after being barred for over a year.

Banner ads on mentioned Shein as one of its “Prime Day launches” for its July 26-27 sale. Since then, social media has been abubble with celebratory posts. 

Popular for its latest styles and accessible price points, Shein was temporarily barred from selling goods in India for evading tax rules. Later the site was banned by the Government as part of India’s crackdown on Chinese apps in 2020.