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LinkedIn is scrapping off the ‘Stories' feature that it introduced last year exclusively for the mobile users.

Launched in September last year, LinkedIn Stories mirrored footsteps of Facebook and allowed users to post short videos on the platform which automatically disappear after 24 hours. “As part of the change, we'll remove the current Stories experience by the end of September, as we work on the new experience.” stated LinkedIn's Senior Director of Product Liz Li. The Microsoft-owned company has announced that the change will come into force on September 30. 

After that any image or video ads that were planned to run in between Stories will instead be shared to the LinkedIn feed. In a blogpost  LinkedIn also clarified that  any previously promoted or sponsored stories from a LinkedIn Page would not appear in the feed automatically and advertisers need to recreate the content.