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In India the value of e-commerce market is expected to see a rapid growth and reach $20 billion by 2026, and $40 billion by 2030, up from $4 billion in 2019, a report by Kearney stated. 

The inflating digital footprint, along with the growing needs of consumers and their changing attitudes towards online shopping plays a huge role, as per the report titled, 'Value e-commerce: the next big leap in India's retail market'.

Not just that, the value of lifestyle retail market is also expected to grow from $90 billion in 2019, to $156 billion by 2026, and touch $215 billion by 2030. This includes categories like apparel, footwear, fashion accessories, cosmetics, small appliances, home and living.