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Amazon’s voice-based assistant ‘Alexa’ is getting a male counterpart for the first time since its launch in 2014.

Amazon Echo speakers will now offer a new masculine voice option called ‘Ziggy.’ Many are guessing that the name is chosen to fit Amazon’s “A to Z" branding style. There are two ways to change the voice of Alexa on Echo devices, one is through the device itself and another can be done via the Alexa mobile app. Users can activate the virtual assistant by a new ‘Ziggy’ wake-up command instead of existing ‘Alexa’, ‘Computer’, ‘Echo’, and ‘Amazon’.

The feature is currently available in selective regions. Though Amazon has not officially declared when the development will release globally.