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According to a recently published report by analyst firm App Annie, app users in the UK and US are spending more time on TikTok than on YouTube. 

The short-video app is considered to have “upended the streaming and social landscape”. The report also states that the average watch time per user in the US on TikTok was approximately nine percent more than that on YouTube.  However, the difference was much more vivid, in the UK where the average time spent per user on TikTok was over 64 percent more than on YouTube. The growth comes despite the ban of TikTok in India, which was the largest market for the app. 

Though YouTube managed to retain its leadership for overall time spent among social, communication, photo and video, and entertainment apps globally. The average time spent data posted by App Anni is based on the consumption of Android users.